Hello everyone! Academic committe brings to you a break from the usual. Lets all get an insight into what analytics is and what are the industry developements. So why wait , lets get started by hearing from what Dheeraj Rajaram , the Chairman and CEO of MU Sigma has to say about ANALYTICS : Analytics, says the Mangalore-born Rajaram, is a combination of art and science.The entrepreneur in Rajaram first sensed the Big Data - that is the buzzword for analytics today - opportunity while working with Booz Allen Hamilton in the US as a strategic consultant. The amount of data generated in businesses was soaring with the adoption of software, but there was a dearth of talent to analyse it. I took the problem to my employers and to other people but nobody was willing to listen to a 28-year-old, says Rajaram. Why analytics is important today ? The next generation is not just about moving data, but also moving ideas, information and insights. That would require the ability to bring multiple disciplines together. Thats why the whole area of big data, analytics and decision sciences is more important today. Where India is today ? The IT/BPO space is different from analytics. This is because in the case of IT/BPO, one was doing things already done in the West. In analytics, you are doing things the West isnt able to. It is reverse globalisation. Clients of MU Sigma : Now , Mu Sigma has five times the headcount of its nearest competitors, Fractal Analytics and AbsolutData, and nearly four times revenue. Mu Sigmas ability to hire people quickly has attracted 50 of the worlds top companies to it as clients. These include Microsoft, Walmart Financial Services and Dell. Microsoft was Mu Sigmas first customer and what began with a pilot on understanding consumer behaviour in 2005 has now expanded into doing web analytics for MSN, live auction monitoring for its search engine Bing, and work around search engine marketing.
Posted on: Tue, 15 Oct 2013 17:04:03 +0000
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