Here is 5 Reasons Why You Shouldnt Try And Do Your Own Graphic Design: Poorly designed flyers, posters or any attempt at graphic design when youre not designer can break a marketing campaign from the start. Let’s have a look at the top five reasons that attempting design without professional guidance is a false economy. 1) Graphic Design Isn’t Just GoodLookingFlyerOrSomethingElse – It’s Marketing! A graphic designer creates artwork based on market values, appeal to a particular audience, consumer perceptions of color, and much more. Us designers are educated in design and marketing to bring these outside perceptions to your printed materials. 2) Non-educated attempt at design lacks focus: Choices such as font style, image selection and white space, must always reinforce the underlying marketing message, always requiring an understanding of design principles that people with Design education simply don’t have. Attempts at design by someone who does not have design background often results in artwork where everything possible has been included, losing the focus on the message and generally looking untidy and ill-considered. 3) Graphic Design Requires Specific Software Programs such as Microsoft Publisher or Google Docs aren’t compatible with modern preflighting systems, they cause problems when poorly created artwork is sent to print or even published online. 4) Your Design Most Probably Won’t Be Scalable One of the top benefits of using a graphic designer is that the design they create can be used over again in different applications, from business cards to exhibition stands. Documents that you create in-house will almost always be for a specific purpose, meaning time and money lost each time that a design has to be re-created. 5) Without Proper Design, In-House Design Is Rarely Printable Do you what the following terms stand for? CMYK Bleed Crop marks Embedded fonts 300 DPI If you answered ‘no’ to any of these, please hire a graphic designer. It is a false economy to try and design your brochure, leaflet or even business card yourself. If you are not paying for a designer to do this for you, you will be expected to provide “print-ready” artwork. If the printed materials are coming out past the page margins, in low resolution, and in the wrong colors due to poorly prepared artwork, expect to have your artwork rejected. Budgeting for a graphic designer should be viewed as an investment, not a cost. If youre unsure about whether your artwork is printable or have other design queries, please feel free to PM me! Cheers
Posted on: Tue, 11 Mar 2014 02:58:20 +0000
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