Here is a perfect example of knowing your target audience, taking - TopicsExpress



          

Here is a perfect example of knowing your target audience, taking advantage of trending topics, and just some plain ol GOOD marketing magic. Of course, the article vilifies Lysol for exploiting Ebola fears. Really? And what was the purpose of their article? This is the media and if you work in the media it is your job to exploit anything and everything. CNN, Fox News, and MSNBC will all report on a terrorist attack. They will also run commercials between coverage. The bigger the tragedy, the higher the ad rates.
Posted on: Thu, 30 Oct 2014 05:49:54 +0000

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