Here is an excerpt from my good friend and long time nail industry colleague Jim Nordstroms most recent blog. A very interesting read ! - Peter Lykissas We have been a bit busy at Famous Names bringing our new sensation to market: IBX. Linda and I have been working on IBX for over two years and most weeks its been seven days a week. We are really excited about it since it is a completely unique and original product (and is patent pending) that has great demand in the professional nail market. In short, IBX is a curable, penetrating, monomer system that can grow your natural nails or act as a protective shield for the natural nail under all gel polishes. It strengthens and toughens the natural nail and produces amazing results. IBX was just released two weeks ago and the response from all over the world has been overwhelming! We created a stand alone website for IBX at ibxnails It contains a huge amount of information (including some amazing before and after pictures) and I hope you check it out. We also created a 3D promotional video that can be used by the nail professional to educate their clients on what IBX offers them...here is the link: youtu.be/kUhJnGKBn60 We unveiled IBX at the ISSE Long Beach show this last weekend and were gratified at the response...some industry heavy weights were calling it a game changer...we would humbly agree with that! Nail Professionals immediately get what IBX will do for their clients and we look forward to hearing their experiences with the product. It was also gratifying that many of our fellow nail companies came over to congratulate us on our breakthrough. It reminds me of when I was CEO and Chairman of Creative Nail Design (now CND) from 1983 to 2000 ...if a competitor came out with a product that was good for the Nail Professional, I was the first to congratulate them on their breakthrough (and then proceeded to beat myself up on why CREATIVE hadnt come up with the idea :)). Sadly, that same trait does not exist today at my old company. Linda and I are proud to work with a small team of talented and motivated people who helped to bring IBX to reality. There were less than 10 people who worked on this project (including Linda and I) from conception to launch into the marketplace. We have a policy of not naming names, but they know who they are and we are deeply appreciative of their hard work, mega-talent and the sharing of our passion for the Professional Nail Business. Linda and I have been in the industry our entire working lives. We love it and we hope to make contributions well into the future that enable Nail Professionals and their Clients enjoy our industry. Which brings me to the concept of Systems. During my tenure at Creative, I had the pleasure and honor of working with Doug Schoon, who reported to me as VP of Research and Development. In those days, the liquid and powder systems dominated the nail services in the salon. We very strongly urged the Nail Professional to use the entire system as one unit (typically there were four components: liquid monomer, powder, cleanser and primer) since there was mixing of chemical based products with each other. If a client had an adverse reaction and you were mixing product systems, who would you call? How would you figure out what the source of the problem was? So, in that sense, using the system made great sense. The same applies to todays Gel Polish Systems...you should use the base, color and top coats as designed by the manufacturer. However, products like IBX, Dadi Oil, Lumos (all from Famous Names) are add-on or adjunct products that can be used with any professional nail service products and bring incremental performance and results for your clients. As a professional, why would you not want to use the best? My advice to those Nail Professionals reading my blog is to try new products that can bring you greater success...why would you NOT want to??? Dont let the big guys scare you into using their systems (translation: we dont want you to try anyone elses products...we want ALL of your hard-earned money). DO stick to using those systems that were designed to be used together. We field tested IBX for 15 months under all of the top gel polish systems with great success. IBX is adhesion neutral and has not impact on how a gel polish adheres. What IBX DOES do is to create a stronger, tougher natural nail underneath the gel polish, allowing the nail to withstand the removal process.
Posted on: Sun, 02 Feb 2014 08:53:32 +0000
Trending Topics
Recently Viewed Topics
© 2015