Here is what I added to my blog post (the post has links that do not show up here): ADDENDUM, July 4, 2014 Vegan Society CEO Jasmijn de Boo has issued a statement in response to significant negative reaction that the Vegan Society has received in response to abandoning veganism as a moral baseline. de Boo states: >>We are aware that there has been some misinformation going around about the Love Vegan campaign and we are monitoring this closely – particularly, the slogan of the campaign has sometimes been partially quoted or taken out of context. The full slogans of the Love Vegan campaign so far are as follows: “You don’t have to be vegan to love vegan lipstick.” “You don’t have to be vegan to love vegan trainers.” “You don’t have to be vegan to love vegan ice-cream.” We know that we need to be inclusive and non-judgemental if we are going to encourage and support large numbers of people to go vegan and stay vegan. By vegan, we mean vegan, as defined by our founding members 70 years ago this year. We have never and nor will we ever campaign for so-called ‘part-time veganism’ as a permanent lifestyle, but only as part of an exciting journey towards 100% veganism. We know from experience that it makes the whole concept more accessible to everyone – and I’m sure you’ll agree that every step towards veganism, however small, makes a difference. >As we receive no government funding, the vast majority of our income is generated by our Vegan Trademark registration scheme. Having more vegan products registered with the Vegan Trademark achieves three things: it gives people more confidence when shopping for vegan products, it shows companies and retailers that the vegan market share is growing, and it funds The Vegan Society’s charitable work. >The subheadings on our ‘Why Vegan?’ page of our website are deliberately not numbered, but we understand some of the concerns raised about this page. The new website is still being developed, and we know that some of the pages still need revising.>Rather than existing solely to provide information to help individuals become vegans, the society now wants to engage with policy-makers at a higher level on a wider range of issues, such as international development and climate change.>Statistics taken from a Vegan Society membership survey some of you may have filled in a few years ago revealed that over 80% of our members are vegan for the animals. Most British people currently signing up to our Vegan Pledge project say the same. Compassion for animals is a key motivation for people to go vegan and stay vegan. It’s important that we embrace this in a positive way.>As always, we are open to any practical and positive suggestions relating to our work as a charity, and welcome polite and constructive dialogue on our Facebook page. We accept that we need to make sure our communication is equally respectful, and as stated above, steps will be taken effective immediately to ensure that those commenting on Facebook on behalf of The Vegan Society do so in a respectful and friendly manner at all times.
Posted on: Sat, 05 Jul 2014 08:29:46 +0000
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