Here’s an interesting, somewhat contradictory finding from our friends at travel blog Skift. Turns out that media coverage of a given destination wields little, if any, influence when it comes to determining where consumers will take their next vacations. If true, this finding might require some travel/leisure-focused firms to adjust their strategies… First: unlike most marketing research pieces, this one was extensive: in early 2014 TripAdvisor surveyed some 50,000 users to help better determine why they decide to visit certain places and not others. In reviewing that initial research, Skift came across the three most common reasons that travelers will choose a spot for a vacation (leaving out the super-important “we have the money”): They’ve never been there before The fares are reasonable The online user reviews are positive mediabistro/prnewser/study-media-coverage-has-little-influence-on-consumers-travel-decisions_b99536?utm_campaign=dailynewsletter20140916&utm_content=post10-title&utm_source=prnewser&utm_medium=newsletter
Posted on: Wed, 24 Sep 2014 13:00:00 +0000