Here’s how I figure: Sony’s Amy Pascal, producer Scott Rudin and the marketing people took one look at Seth Rogen’s dog and knew it was a loser. Desperate, they devised a quietly brilliant marketing strategy to make it look as if the North Koreans were criminally responsible for the hacking fiasco so that the film, on line and in theatres, would be sold out because patrons would go to see it as their patriotic duty. (In Atlanta’s Plaza theatre the audience stood and sang “God Bless America” before the picture went on.)
Posted on: Tue, 30 Dec 2014 06:05:17 +0000
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