Hervé Léger was founded in 1985 by the designer Hervé Peugnet. The same year Karl Lagerfeld advised Peugnet that his surname Peugnet would be too difficult for Americans, the target market, to pronounce, and instead suggested the surname Léger.[2] Having lost the rights to the Hervé Léger name Peugnet later took a third brand name as Hervé L. Leroux. Peugnet pioneered the creation of so-called bandage dresses, so-called body-con (body-conscious) garments made using materials traditionally associated with foundation garments to create bandage dresses that would mold and shape the wearers figure with its signature bandage-like strips. In September 1998, Hervé Léger was acquired by the BCBG Max Azria Group from the Seagrams Group. This was the first-ever acquisition of a French couturier by an American designer. Ohana & Co., a boutique investment bank, advised Seagrams on the sale. In April 2007, Max Azria relaunched the Hervé Léger brand under his own design direction with a capsule summer collection, which was offered at select department stores and specialty boutiques. In August 2007, the remodeled Hervé Léger boutique opened on Rodeo Drive in Beverly Hills. In February 2008, Max Azria presented the Hervé Léger by Max Azria collection at Bryant Park during the Fall 2008 New York Fashion Week. In Moscow in 2013 opened a boutique Herve Leger at Kuznetsky Most 7
Posted on: Mon, 19 Jan 2015 09:10:25 +0000