Hey, Marketer: Stop Thinking About Vendors First ift.tt/1fepoIb Crash Davis in Bull Durham gave the best advice to a pitcher on a baseball mound: Don’t think. You just got lesson number one, the veteran Minor League catcher (played by Kevin Costner) told his rookie pitcher. Don’t think. It can only hurt the ball club. It’s kinda like that for marketers today facing the giant 947-vendor-plus marketing technology landscape aptly documented by Scott Brinker. Don’t think about them. Stop thinking about vendors and products, said Gerry Brown, senior analyst for customer engagement and marketing technology at Ovum Research. Think about the business requirement. The products should be treated as a solution to a business need, rather than an end in their own right. We complete our series today examining ways to approach the thickly-settled marketing software vendor space. Last week, we discussed avoiding the vendor hype and finding your IT champion. Read full story... Follow us on Twitter Join free newsletter View upcoming events Find a new job ift.tt/1nphbqr
Posted on: Thu, 30 Jan 2014 12:13:04 +0000
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