Hey everyone George here, Sometimes rulings by the Advertising Standards Authority can seem a little overzealous and their latest decision to stop rural fibre optic broadband ISP Gigaclear from advertising absolute Internet speeds (e.g. 1000Mbps without the notorious “up to” prefix) on their website might just stray into that territory. Hyperoptic, B4RN and Gigler take note. The ASA noted how a promotional claim on Gigaclear’s website promised that “each customer connection to the Gigaclear network runs at 1000Mbps (1Gbps) for uploads and 1000Mbps (1Gbps) for downloads regardless of time of day, weather or distance from the cabinet“, which was similarly adjusted to reflect subscribers on their slower speed packages (e.g. 50Mbps, 100Mbps etc.).
Posted on: Wed, 05 Mar 2014 13:58:32 +0000