Hi everyone! Long post but PLEASE READ! Im part of a group who have been coming up with a large-scale campaign idea to get people talking about and hopefully going vegan. Since research shows that one of the most effective ways of influencing people is through story telling, and our own personal experience with the same, we have decided to use story telling and the sudden motivation for self-improvement that people experience after Christmas and into New Years to our advantage. The idea is that every vegan we can get to participate will tell the story of how and why they went vegan on every social media site they use (Facebook, Tumblr, Instagram, Twitter, YouTube, the lot) using the hashtag #MyVeganStory in the hopes to get it trending across all social media sites. We would like everyone involved to post their Vegan Story between the 26th and New Years day so that by the time we reach New Years, were already inspiring people to go veg as a New Years res. We have even been talking with some vegan celebrities in the hopes of gaining their involvement. The stories should end with three hashtags #MyVeganStory, #NewYearsResolution and #VeganEasyChallenge so that we can inspire meat eaters and vegetarians to take up the last two hashtags to tell us if theyve decided to try veganism and so we can watch their progress, while also directing them to Vegan Easys 30 Day Vegan Challenge. The challenge can be found here: veganeasy.org/vegan-easy-challenge Every person involved will add so much to this campaign and help make us a real force to be reckoned with! We do ask that you dont share this anywhere that nonvegans can read it, since we would prefer not to make it look overly orchestrated. We have put a lot of work into this and are so excited to see how far we can take it! Please help us make this something huge and powerful! Thank you so much!
Posted on: Wed, 10 Dec 2014 01:28:15 +0000
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