History As part of the development Vision “Royya” strategy to making Makkah an honorable and inspirational example for the Kingdom and the entire world, is to develop public individuals to become strong and faithful, and to rise with the level of services provided to pilgrims. After the vast study on the target audience and identify the right communication channels, the campaign started in 1429H with a clear message for each year to be communicated to the public as listed below: 1429H Instill a culture of Hajj and Umrah service Reduction of illegal pilgrims. 1430H Prevent the function of small vehicles less than 25 passengers. 1431H Respect of human rights, respect the rules and respect the holiness of the city Obtaining permit 1432H Changing the campaign strategy from awareness to convincing by pointing out the inconvenience caused by performing Hajj without permit. Liven up the public sub conscious by stressing on the fact that we are responsible for our actions in front of the all mighty. 1433H Strategic move to transform the Hajj from being a season to being a sector to be thought of all year long in order to improve it to be a better sector. “God hand unite us” is the key of being a better individuals to perform Hajj with courtesy and stay away from the negative behavior 1434H Correct Hajj begins with the permit
Posted on: Sat, 05 Oct 2013 20:50:10 +0000
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