Hollywood celebrity talk show host Ellen DeGeneres is set to launch a lifestyle brand, called ED, later this year. The 56 year-old TV personality will be teaming up with the likes of Gwyneth Paltrow, Reese Witherspoon and Blake Lively, for her own lifestyle brand, reported Contactmusic. The comedienne is looking to take this new venture very seriously as she plans on putting all her focus into the project once she wraps up her hosting gig. I wouldnt have been doing this if I didnt want it to be the biggest brand name that you can imagine, she said. The items that her fans can look forward to purchase from the collection will include everything from fashion accessories and home goods to items for pets. Ellen does not want to reveal everything about the brand though: I dont want to be specific because I dont want people to steal my ideas, she jokingly added.
Posted on: Wed, 09 Jul 2014 10:08:08 +0000
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