Hospital marketers: Cure the "I need a brochure" syndrome - - TopicsExpress

Hospital marketers: Cure the "I need a brochure" syndrome - healthcarecommunication/Main/Articles/9287.aspx It’s a common scenario that plays out in health care marketing departments across the country. The belief that a monumental problem can be solved by introducing a single tactical element—a brochure, a billboard, a radio campaign—you name it. Here are some steps to consider before taking this all-too-familiar order.

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