How A/B Testing Works and How to Use It With Google Analytics - designmodo/ab-testing-google-analytics/ New article on Designmodo by @paulaborowska A/B testing is a term use to compare one design with another in order to maximize conversion rates. The method has been popularized by the marketing world for emails, ads or fliers to see what yields the best returns. Now, you can have more then two variations and can test anything, from font sizes to copy to background colors or images. It’s all up to you.
Posted on: Mon, 12 May 2014 09:02:14 +0000
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