How Content Marketing Axed the Marketing Funnel (#contentmarketing info) As a marketer, you are well aware of the “funnel.” While it’s true you should attempt to create content that aligns with a prospect’s stage in the purchase path, there’s a notion that I would like to dismiss. The likelihood that a consumer in 2014 is going to enter the top of your company’s marketing funnel, and then smoothly follow a pre-determined path you have created for them all the way […]
Posted on: Tue, 16 Dec 2014 16:16:13 +0000
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