*How Data Science Is Transforming Sales and Marketing* By Mick Hollison What in the world is data science? And why should you care? Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. In fact, it’s moving the entire stadium. Predictive analytics is the foundational discipline that can make marketing more effective and targeted, and your salespeople better informed and more precise in their messaging. Predictive analytics leverages a variety of techniques, including statistical analysis, modeling, machine learning, and data mining, to enable us to predict the future. buff.ly/1piAgbn ------------------------ UPCOMING WEBINARS Were covering content marketing, blogging, storytelling and other topics. If you cant attend the one you want, sign up and you can view it at your convenience once its available. Take a look: bit.ly/B2C-webcasts
Posted on: Wed, 17 Sep 2014 15:00:28 +0000
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