How Do Consumers Perceive Corporate Social Responsibility? - ome 84% of consumers are willing to pay more for a good or service from a company they feel is socially responsible, according to a a recent survey by Lab42. In fact, buying from a socially conscious brand ranks in the top 5 drivers (after price, quality, customer service, and variety) that influence purchase decisions. So, how do consumers view companies as socially responsible? The biggest indicator for co... ow.ly/2PyWMJ
Posted on: Thu, 23 Oct 2014 18:03:19 +0000
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