How Much Rx is Lost Due to Non Availability? ......................................................................................... This is a 2012 report, but still relevant. The sales loss varies from 0-1 per cent in metros to up to five per cent in tier-II and rural geographies and is 20 per cent in small brands. The variation in loss of sales can be attributed to supply chain aspects like its reach, service levels, working capital constraints of stockists, awareness of customers and financial returns to stakeholders, the study said. business-standard/article/companies/unavailability-of-medicines-at-retailer-s-end-a-concern-report-112091700035_1.html
Posted on: Thu, 30 Oct 2014 15:22:51 +0000
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