How Ordinary Businesses Can And Should Use Direct Mail 1. To generate leads for salespeople. For most products or services, a simple typewritten two, three or four-page letter or even a simple postcard can do the job. With a letter, you might enclose a reply card. Using the postcard, youll have to prompt a call. Done right, this is much more time and money efficient than having salespeople make in-person or telephone cold calls. 2. To communicate frequently and repeatedly with present customers. Postcards, newsletters, letters, brochures, statement stuffers --the works! Anything and everything can work when going back to satisfied customers. 3. To reinforce other media. If youre doing TV advertising, you might mail, stressing the as seen on TV theme, and still photos from your TV commercial or program. 4. To bring people in to a store, restaurant or other place of business. 5. To stimulate referrals from past and present customers. If youre not using all of these methods, youre probably doing an incomplete marketing job, and your marketing program could stand some improvement. If youd like to explore all the ways that effective direct marketing, including direct mail, could benefit your business, wed be happy to consult with you --- beginning with a free initial consultation.
Posted on: Thu, 16 Oct 2014 13:00:01 +0000
Trending Topics
Recently Viewed Topics
© 2015