How To Massively Increase Your Social Media Shares Social media represents a significant savings in advertising costs for savvy marketers. Consumers in love with a brand make for loyal brand ambassadors, and the social proof they create translates into cold, hard cash. Marketers who know how to create sharable content will always have the advantage in the age of social media marketing. One simple step that you can take right now to increase your social media shares is to include share buttons beneath all of your content. Readers are happy to share your useful content if you make it easy for them to do so. When users see a Facebook, Twitter, or Pinterest button beneath your content, they know that they can share it with their friends with a single click. Take Advantage of Facebook Integration More often than not, readers prefer to leave comments on Facebook rather than on a blog itself. The reason for this is simple—they can then make comments across the Web and receive replies on Facebook. If you’re noticing that your losing comments to Facebook, don’t fret. Just add Facebook Comments to your site. It’s fast and easy. When people use Facebook Comments on your site, their comments will show up in their Timeline as well, which translates into additional exposure for you. The free Facebook service includes moderation tools, so you can still keep spammers in check. What’s more, if you create a Facebook update that links to your blog and someone comments on it, that comment will show up on your blog. This activity can go a long way toward spurring conversation. You can also use this tactic on Twitter with plugins, such as the Twitter Mentions as Comments plugin. Leverage Experts in Your Space Social media search engines such as BuzzSumo make it easy to find the influencers in your niche. Some of those influencers are bloggers that merely cover the niche, but others are true experts. If you can secure an interview with them, you’ll have an immediate leg up on the competition. The bottom line is that your readers will be much more likely to share your content if it’s authoritative in nature. In the same vein, you can add a lot of credibility to your content by referencing high-quality links when you make claims. This is a step that many bloggers omit to their detriment. Remember…readers respond to authority. Consider a Content Locker Warning: this is not an effective strategy for new sites. You need quite a bit of traffic to take advantage of this tactic. Still, if you have a loyal following, you can reap an incredible reward by locking your content. The strategy calls for blurring everything but the intro and then requiring readers to share the content to unlock the rest. You need an alluring intro for this strategy to work. If you need to build your list more than you need social shares, you can ask your readers to join your mailing list instead. However, it’s not a good idea to require both. If your reader is already logged into Facebook or Twitter, sharing your content takes only a few seconds. There are many plugins for WordPress that make it easy to lock your content. As per usual, the best of these are not free. Locking your content in this way can lead to a storm of social media activity, which can easily make up for any traffic you may lose. To reiterate, this is not an effective strategy for newly-established sites. Increasing social media shares is essential to your success. If you’d like to have access to even more powerful marketing tips, as well as a means to generate conversion-ready Internet marketing prospects each month, click here to learn about my done-for-you system. danwiggs/my-life/massively-increase-social-media-shares/ .
Posted on: Tue, 26 Aug 2014 10:04:17 +0000
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