How To Use Social Media To Grow Your Business. Schedule updates regularly This is the most important principle of all, whichever platform you intend to use. If you have a social media presence, you need to update regularly. If you’re not regularly contributing and adding new content, you’ll look tired and unprofessional. That doesn’t mean you have to hang around on Facebook or Twitter all day. Using a scheduling tool means you can set posts to run at a time of your choosing, maximising effectiveness while cutting down the time you need to spend. We’ve rounded up some of the most useful tools for automating schedules of posts. Respond speedily A related and important point: make sure you respond to any comments or follow-ups from customers. Many people will look to social media (especially Twitter and Facebook) for customer service, and they’ll be quick to slag you off if you don’t reply. The most effective way to deal with any online criticism is to respond promptly and courteously. That doesn’t mean all the details need to be made public; often, it’s better to contact customers directly and leave a basic response indicating you’ve done that.
Posted on: Sat, 02 Aug 2014 18:45:57 +0000
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