How a reality show captured Chinas TV market? For - TopicsExpress

How a reality show captured Chinas TV market? For #entertainment mavens who are looking to crack into the Chinese market, perhaps a good formula to study is that of “Dad, where are we going?” The #reality #show that debuted in October 2013 is now in its second season, with ratings continuing to skyrocket. In fact, the show has already led to a movie spinoff and led to some of the younger participants become big-time celebrities. Watch this video for an insight into the story of the show’s formula for success and why it connects with Chinese audiences.

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