How often do you send out notes to the people working the clients and building the ratings? Entercom CEO David Field does it twice every year. In Fields mid-year pep-talk to employees, Field reminds his team, we are living in a world of unprecedented and rapid change that is impacting virtually every part of our lives. To compete effectively in this environment, all businesses must embrace change and innovate. Field also laid out Entercoms core beliefs and principles which, he says, will help the company navigate those choppy waters of change. Those principles among others include building the best local radio stations with the best local personalities, believing in I will, not Ill try, and believing radio is Americas most undervalued medium by far and being committed to fighting for radios fair share of ad spending. Field says Its a wonderful time to be at Entercom and in radio. And he detailed the change and the expense of that change Entercom has embraced recently to improve the product and better position the company. radioink/Article.asp?id=2818635&spid=24698
Posted on: Wed, 23 Jul 2014 23:05:29 +0000
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