How organizations use social media[edit]Fashion brands have taken the opportunity to utilize social media in several ways, the most prevalent being advertising. The other uses include reporting news, updates, announcements, events, promotions, and customer service. This allows outsiders an inside look to what goes on. For example, organizations can use Facebook to promote events and give full news stories. They can use Twitter for shorter updates and announcements. Both social media sites have the ability to promote the brand. The company decides which sites to use and controls how these sites display their image. Avoiding the use of social media platforms has been seen as detrimental to a brand’s success. Companies’ awareness of society’s dependence on technology drives them to delve into social media. In order to maintain their customer base, brands must be fully immersed in these technological trends. A study by Morgan Stanley shows mobile internet use will surpass that of desktop internet use by 2015.[3] Social media has enabled consumers to feel more “connected” to companies. It has also proven to give more exposure to individual brands.
Posted on: Mon, 04 Nov 2013 14:41:36 +0000
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