How to Practice Yellow Journalism in the Age of the Internet and 24 Hr Cable News In 8 Easy Steps... Step 1. Use sensationalized headlines and hyperbole in order to manufacture genuine anger and outrage among the populace. Step 2. (((((VERY IMPORTANT)))))) Choose a narrative, take a position and STICK. TO. THE. SCRIPT. Facts and evidence will eventually be introduced that can change the dynamics of the story but UNDER NO CIRCUMSTANCE are you to change the narrative OR your position. Period. Step 3. Introduce a charismatic yet polarizing media personality and make the story about them. (see Nancy Grace, Al Sharpton, Sean Hannity) Step 4. Introduce a looooooong list of experts -all of whom have aspirations of one day having their own show- to give your particular organizations narrative and position credibility. (Attorneys, doctors, college professors, former police officers/detectives etc etc etc) Step 5. Spend a MINIMUM of one week discussing whether The Medias 24/7 coverage of the manufactured genuine anger and outrage is too much. Step 6. Introduce academic/media personality (Megan Kelly, Rachel Maddow, everyone at CNN) to eloquently concede and conclude that while their fellow colleagues in the media have been unprofessional in their coverage...THEIR particular organization has actually engaged in fair and unbiased coverage of the manufactured genuine outrage. Step 7. TRIAL COVERAGE BEGINS. Step 8. Repeat steps 1-6. #EducatedGangster101
Posted on: Tue, 02 Sep 2014 14:00:33 +0000