How to Research Keyword Opportunities in the Era of Keyword Unavailable Performance Data This is a much smaller issue but still deserves attention. Historically, analytics data has been an excellent source of uncovering additional keyword opportunities and long-tail permutations that had a propensity to drive traffic. However this data was used largely in conjunction other keyword data sources like: Google Keyword Planner PPC / Paid Search Data Competitive Analysis Intuitive Understanding of the Market / User Personas Third Party Tools (SEMRush, Keyword Discovery, Wordtracker, etc.) Going forward, greater emphasis will be placed on these data sets as the foundation of keyword research, especially PPC impression data, which will be the most accurate source of information to identify opportunity.
Posted on: Sun, 01 Jun 2014 20:30:00 +0000
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