How to successfully use your social media: Define Your Target Audience - know their location, job type,whether they are a client, potential client, or a customer to turn into a client. Know their level of seniority of their business and industry. Kowing this is an essential part of creating profiles for your clients and strategic planning. What action would you like your target audience to take? Looking ahead into your social media and building the milestones, what is the success you want your TEAM to have for social media presence? This will change your posts, the information shared and your entire online presence on what you want to accomplish. Identify who already reaches your target audience. Grow your audience by building relationships with noncompetitive companies, businesses and organizations who reach the target demographic you would like to reach. Device tactics to get noticed on all social media outlets. Have the right content, the right message, a message worth reading, and deliver to the right demographic. Make it fun and worth their while. 20% of social media users are very active and those are the consumers in your demographics that you should try to reach the most. Listen, learn, test and repeat. Always be alert to feedback and learn what clients want and then repeat, clients are always looking for change that is always taking place in the market. Make sure that you are part of this change. None of this matters at all if you do not make the time to engage wit your clients, become the expert, listen to your concerns and questions, listen to things that will make their lives easier and act upon what you clients are asking. XCLUSIVE Professional Advertising and Marketing Laura Lensen 502-209-0570 laura@onlyxclusive xclusiveadvertising
Posted on: Sat, 12 Jul 2014 05:05:50 +0000
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