I admit to a considerable amount of hubris before entering the Summer Launchpad program nearly three months ago. I was excited to have the support and guidance of SLP while my brother (also, my co-founder) and I figured out how to turn our prototype into a business. But, I found the idea of doing 10 to 15 customer interviews a week daunting and distracting. How can I commit to “getting out of the building” when I have so much more work to do building and improving our first product? As a musician and the lead product designer, I had a clear idea of the problem I wanted to solve, and I knew what I wanted to build – after all, I was building it for myself! So, launching into customer discovery felt unnecessary at the time. Further, I had such strong convictions about drumming and the state of electronic instruments that I was certain my peers would feel the same as way I did. However, going through the customer development process showed me the danger in that kind of thinking. In talking to musicians and music producers, I was able see that our value proposition resonated strongly with our target customers. Yet, there was a lot to be learned about how our competitors’ products are perceived and used and how Sensory Percussion would fit into the current eco-system. thenextweb/entrepreneur/2014/08/28/customer-interviews/?utm_content=buffere7dbb&utm_medium=social&utm_source=linkedin&utm_campaign=buffer
Posted on: Fri, 05 Sep 2014 08:00:01 +0000