I am an undergrad, I am planning to do some research to see how much I enjoy it before I apply for grad programs. I am researching the effects of a certain characteristic of a presenter making people upset, uncomfortable, aggravated or displeased during a short clip like a TV commercial. My plan is to have subjects watch a short clip with a presenter and see if they are they aggravated, upset, uncomfortable with the presenter based on that one characteristic changing and compare this across demographics. I do not have much experience with setting up and performing experiments so any help would be much appreciated. How do I quantify how upset, uncomfortable, aggravated or displeased the subject felt? How do I make sure that every subjects experience is the same expect for that one factor? Do I have to do anything special because I will not be able to run the same test on the same exact subject? I really want to know how to best perform this experiment.
Posted on: Thu, 03 Jul 2014 00:05:39 +0000
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