I am getting really burned out on political advertising, email & - TopicsExpress

I am getting really burned out on political advertising, email & snail-mail notices, and calls, robo calls now from Republicans--from committees, Olympia Snow, Barbara Bush--every day, all day. And all the negativity! Thinking I can’t be the only voter who gets turned off rather than on by all this intrusion, I went researching. The sad conclusion: advertising works, mostly, but not always. Experiments testing impersonal GOTV methods, such as mass email (Nickerson 2006d; Stollwerk 2006) and robo calls (Green and Karlan 2006; Ramirez 2005), exhibit another robust finding: they are chronically ineffective and inefficient means of mobilizing voters.

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