I am happy to share this article, and of course, must point out - TopicsExpress

I am happy to share this article, and of course, must point out that Lisa Chau quotes me in it, and refers to my past in the radio business as "he who understands those Arbitron numbers." Much of the mentoring I did in Radio included demystifying the ratings process, and showing clients how to use and how to learn from the audience estimates. Math plus strategy + creativity + market knowledge = better ratings. Thanks to Lisa for including me in the article.

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