I believe in entrepreneurism and small business. This article is a - TopicsExpress



          

I believe in entrepreneurism and small business. This article is a great explanation why. The money quote: .....pursuing what can be called a true differentiation strategy. That means they established a product that, in the mind of the consumer, is markedly and undeniably different (as opposed to false differentiation, which is more or less the same thing with different packaging). True differentiation, if it works, actually changes consumer preferences. snip.ly/HoNh Theres plenty of room to be different - and better - than large or commodity players.
Posted on: Mon, 26 Jan 2015 22:51:27 +0000

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