I did several lecture gigs w PCIJ on detecting spins. Audience were members of media. One of the MUST read books of every political consultant (@polconasia) is Rethinking Reputation. Thanks Dante M. Velasco for doing a review on this. PR is not spinning! If you are into spinning, you are not into PR! As Safire defines, Spinning is a deliberate shading of news perception and attempted control of political reaction.” Are you guilty if spinning?
Posted on: Sun, 27 Jul 2014 10:38:35 +0000