I get asked about my name a lot. My name is Sean McCabe, but my brand is seanwes. Where does seanwes come from? It’s pretty simple. When I first got online, Sean McCabe was actually a fairly popular name. There’s other designers, artists, and musicians that share my name and I didn’t want to try to compete with them for recognition. I decided to come up with my own unique name that didn’t exist anywhere else. I took my first name and middle name, Wesley, shortened it, and did a mashup. That’s how you get seanwes. If you have a more difficult name, it can be a challenge to brand. You may be considering using a different monicker to make things easier for your audience. Gary Vaynerchuk did something similar by going by “garyvee” instead of his full name. However, as you grow and gain recognition, having a unique name can actually be a positive thing. It helps you stand out in a good way. What you name your brand depends on how long-term your vision is. seanwes/tv/045-whats-in-a-name
Posted on: Fri, 16 Jan 2015 22:24:11 +0000
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