I had a $300 Coaching call this morning with an SEO Expert, and thought I would share what I learnt! #1 Know your numbers. (Or track your stats.) Knowing how many people come to your website is your starting point, whether that is on weebly dashboard or Google Analytics. #2 Tweak. Change. Repeat. Keep changing it up. Change your home page, about page, sales copy, words, pictures. Keep trying new things (and then track your stats, see #1.) #3 Home page title & description. This is known as meta tag and beta tag. It is just page title and description. Have a paragraph telling people what you do. Refer to #4. #4 Keywords. These are the words people type into google. They are your potential customers who have a problem, and you want to try and solve it. For example order a birthday cake in Redland Bay. Those are keywords. Those keywords need to be on your website. Then any DIFFERENT permientation of those keywords, like boys cakes, girls cakes, anniversary cake, cupcake tower, Bayside region, Redlands, Cleveland, surrounding suburbs. Get it? #5 Easy Backlinks. Comment on others blog posts with your website address. That is free backlinks. #6 Be smart with photos. Use small size photos, so your website doesnt take ages to upload (otherwise peeps will navigate away). Also make sure you have photo description, called Alt Text or Alternative Text, which Google uses to index your photos. #7 What the hell is a Meta Tag & Beta Tag? In simple terms it is page title and description, or the headline and 1st paragraph. You need to have Keywords in there. Cool? I would love you hear your feedback. What can you do in your business TODAY to help improve SEO? Comment below.
Posted on: Tue, 04 Nov 2014 09:07:22 +0000
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