I have to rant. All of Food Babes campaigns annoy me, but this Frito Lay campaign is utterly absurd. Of course the chips arent in every store yet, they just came out like a month ago. It would be stupid for any company to release their products to every single store at once without testing, this is Marketing 101. If you want Frito Lays organic chips, go to Costco, get a membership, and buy the chips. Also for such a big corporation, it takes years to plan production. These are millions of bags of chips we are talking about, PepsiCo needs a minute to figure out where to put hundreds of lines. Seriously, if you want the chips, go to Costco! She doesnt even have the its only sold in Europe excuse in this case. The worst part of this is that Vani Hari knows this full well. Shes taking advantage of the people who brainlessly follow her and dont question the validity of her demands. She wants to promote her book and be in the limelight, and what better way to do that than go after a Fortune 500 company thats already criticized for selling junk food. I just hate that the followers dont think critically about anything she says. If they would just pause and think about Frito Lays rationale, there would be no signatures. Rant over.
Posted on: Thu, 22 Jan 2015 19:40:41 +0000