I love hearing womens stories. Every week, this is what I do. I listen. I ask questions. I listen some more. I listen for the nuggets that can build her business by building and honoring her. As I fly to Portland today for the third stop in the brand tour (4th stop LA/OC & 5th ABQ), I have to say that my heart is so full. Im so honored; so honored to be a part of a womans worth journey and of her realizing that her stories, her past, her travels, her skills and perfect odd-ballness all create a rich identity that needs to be shared with the world AS-IS (with just a wee bit of a smart structure for it = branding). I had one of my clients yesterday ~ an environmentalist and serial entrepreneur (owns five businesses) ~ say that I help people do their inner hula...their inner dance. I appreciated the visual and it hit me once again that this thing we call branding is simply the passionate process that leads to a woman coming out. To not only the world or her market but to herself... Beautiful.
Posted on: Thu, 31 Oct 2013 17:53:52 +0000
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