I often come across this opinion... That private corporations are ahead of governments when it comes to dealing with big world problems: The fact is that companies are way ahead of countries in this. They underwent a revolution ten, twenty years ago of Corporate Social Responsibility. In fact, when I first started working on this, I came up with this ludicrous tag, “Governmental Social Responsibility,” because it’s an exact equivalent. Now, people love to sneer at CSR, and when you probe to find out why, the main answer seems to be that people think that companies are being hypocritical. And that’s interesting because I don’t think it matters. I’ve seen this work over and over again. Someone starts behaving in a right-on way for purely cynical reasons, they’re lying through their teeth, just doing it for PR. But the moment it starts working — and it usually does work — and they start receiving some of that warmth from public opinion, it becomes the most important thing they’ve ever done. Their reputation, as soon as they start to earn one, instantly becomes their most treasured possession. They will do anything to maintain that reputation and build it further; they will even become good – even that! — in order to maintain it. That little loophole in human nature is probably what will save us all.
Posted on: Wed, 25 Jun 2014 16:18:00 +0000
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