I propose to you a concept that will make somebody many millions of dollars if they decide to use it. If you do, all that I ask is that when we meet you give me a high five. I present to you, the Pretty Good Workout. In an industry where trust is a scarce and precious commodity its become of the utmost importance to communicate it. When they zig, you zag While the rest of the fitness World is talks about how theyve discovered the secret, youre going to admit from the forefront that youre pretty good at youre job. Youre not the best, but youre adequate. Most consumers can be categorized as satisficers, not maximizers. Their purchase decisions are rooted deeper in believing that a product isnt shit more than whether or not its the best. Consider the branding here for a while. The sales copy writes itself: The Pretty Good Workout Rest assured that this workout wont suck. If you put in the work, youll lose some fat and look a little bit better. Theres nothing magical, because nothing magical exists. And theres no shortcuts. But if youre the type of person who wants a solid plan with scientific backing from a professional that you can trust, Im your guy. Jons OK at his job. He works hard, and for that I admire him. If you work with Jon you probably wont be disappointed. - A. Testimonial In the fitness industry there are good trainers and no-so-good trainers. I can confidently say that Jon sits firmly in the good category and has been there for some time. - B. Testimonial --- Now consider the branding possibilities. You can have 3 programs either as 3 options or that progress to one another. 1. The Pretty Good Workout 2. The Great Workout 3. The Awesome Workout --- Not only that, you can run out an entire line of Pretty Good products. This coffee is Pretty Good. Its not bulletproof, but did you seriously think that coffee could stop bullets anyway. This food wont destroy your insides. It hasnt been around for thousands of years, but did you really want to eat food thats been around since the Paleolithic era anyway. Sound gross to me. Drops the mic.
Posted on: Tue, 23 Dec 2014 10:57:57 +0000
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