I recently viewed a television commercial that was advertising new - TopicsExpress

I recently viewed a television commercial that was advertising new cars. This well known car dealer advertised that “All applications are accepted” This is a catchy statement and it may have many seeking them out for a new car. But here’s the hook though all applications will be accepted, but not all will be approved. The moral of the story is: Watch out for catchy statements and phrases, it’s clever deception and it’s designed to get you hooked. I’ve been fishing a few times and a few times, I’ve gone long periods where I didn’t catch anything, because the fish didn’t take the bait. But eventually one took the bait and got hooked. Know this, the bait, the catchy statements and phrases is not about how many can get hooked. Liken to fishing if it can hook and catch just one, it’s worth it all Selah!

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