I suggested some pre-reading for todays session on Strategic - TopicsExpress

I suggested some pre-reading for todays session on Strategic Marketing Management A professor explaining marketing to MBA students 1. You see a gorgeous girl in a party, you go to her & say Im rich marry me Thats direct marketing. 2. You attend a party & your friend goes to a girl & points at you telling her. He is very rich marry him - Thats advertising. 3. Girl walks to you & says you are rich can you marry me? Thats brand recognition 4. You say Im very rich marry me & she slaps you. Thats customers feedback 5. You say Im very rich marry me & she introduces you to her husband. Thats demand & supply gap 6. Before you say, Im rich marry me, your wife arrives. Thats restriction from entering a new market. #PALM6 #MILE

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