I wish I could be as benevolent as some are being about the new - TopicsExpress



          

I wish I could be as benevolent as some are being about the new Sainsburys Xmas advert. Its very well made and its undeniably touching until you think about it for two seconds and then you realise a team of marketing people sat around and thought the best way to hawk their product this year was to release a campaign centred around manipulating our very real sentiment around the 100 year anniversary of the First World War. It reminded me of this routine by the legendary Bill Hicks and whilst I dont agree with him about everyone in marketing the more I think about it the more offensive I find that campaign Sainsburys - very clever - going for the grateful nostalgic dollar- huge market!!!! I still love Xmas though x
Posted on: Thu, 13 Nov 2014 19:26:24 +0000

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