IDEA No 47: PAY PER CLICK Does offering a shortcut to the first page of search results undermine the integrity of the Web? As more and more brands join the feeding frenzy, Google and other search engines further degrade their own raison d’être. Perhaps pay-per click inflation will encourage brands to rethink their approach to online marketing, but while they can pay Google to look the other way, I doubt it. amazon.co.uk/dp/1780673701/
Posted on: Mon, 08 Sep 2014 15:00:00 +0000
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