IDEAS UNINHIBITED: The idea generation process today is highly inhibited - by designations, hierarchy, location and opportunity. What if this process was opened up - and anyone could pitch their ideas? The brand would receive hundreds of ideas instead of 1 or 2. This is what boot box ideas is all about - generating ideas through an open pitch process in which anyone, anywhere can submit their ideas, uninhibited.
Posted on: Tue, 03 Sep 2013 10:37:12 +0000
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