IDP Education - Digital Marketing Department is looking for a Digital Marketing in Egypt IDP Education - Digital Marketing Department is looking for a Digital Marketing Specialist to lead online advertising efforts focused on Pay-per-click advertising (PPC), and Banner Display Advertising. The Digital Marketing Specialist will be responsible for assisting in strategic planning and administering the overall direction and goals for the campaigns, with a focus on optimization strategies. Strong candidates should have at least 4+ years of experience working on creating and managing digital campaigns. Successful candidates would have the ability to build PPC campaigns from start to finish and have knowledge of keyword / search behavior analysis, strategic landing page and ad copy creation, conversion tracking, reporting and optimization. Responsibilities/Requirements: - Set direction for PPC campaigns and identify optimization opportunities with a focus on CPA goals - Ability to present reporting and analysis of campaign performance to clients - Strengthen organizational knowledge of digital marketing across specialty teams - Ability to bring insight into the link between webs, mobile, CRM, social and digital media - Proactively offer strategic campaign recommendations - 4+ years overall digital marketing experience within a corporate marketing department or agency - BA/BS degree from an accredited university - Ability to work in a fast paced environment - Strong communication and writing skills - Fluency in English - Creative and curious 1. Determine the advertiser’s goals; generally online advertising goals fall into one of two categories: direct response (action) or branding. 2. Studying the website and determining the best strategies and plans to achieve best results. 3. Creating online marketing campaigns with specific targeting (users interest & behavior “segmentation”, location, language, and demographic). 4. Using all the available tools to create the best keyword lists; relevancy is the most important factor. 5. Writing brief and effective text ads, using successful techniques. 6. Evaluating the performance of the banners which are running on different display networks, and provide the designers with recommendations about banner’s image and message. 7. Monitoring and maintaining the performance after launching the campaigns, to ensure that meeting the goals. 8. Making sure to achieve the best results in terms of Cost per Acquisition (CPA) and Return on Investment (ROI). 9. Preparing custom reports indicate the performance trends and include recommendations in order to improve the performance. If you are interested, please send your CV to Nourane.nader@idp
Posted on: Tue, 04 Mar 2014 20:55:08 +0000
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