IN his open letter to Alex Salmond, published in this newspaper yesterday, SNP grandee George Kerevan warned the First Minister that the “Yes campaign lacks passion”. Mr Kerevan also wrote that “literally dozens of Yes or Yes-leaning voters have confided to me that they are dispirited by the direction of the nationalist campaign”. Will this be decisive? Will dispiritedness translate into a defeat for the Yes campaign? The answer is yes. It is hard to see how the First Minister – formidable politician though he is – will be able to snatch victory from the jaws of defeat. Based on my experience from 20 years of analysing referendums and working on campaigns in more than a dozen countries, one thing stands out: without committed foot-soldiers it is impossible to win a referendum. And without a clear and compelling vision it is impossible to mobilise campaigners.....Read article for more.
Posted on: Sat, 27 Jul 2013 11:30:47 +0000
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