INDIAN MASS MEDIA AND ITS ROLE IN INCREASING ENVIRONMENTAL AWARENESS LEADING TO FAVOURABLE CONSUMER ATTITUDES - A CONCEPTUAL STUDY Jubilee Goyal Abstract:-Increasing economic activities in developing countries result in more energy and consumption demand, which generally lead to environmental degradation. Keeping this in mind, an increasing awareness on the various environmental problems has led a shift in the way consumers go about their life. There has been a change in consumer attitudes towards a green lifestyle. People are actively trying to reduce their impact on the environment isrj.net/UploadedData/4376.pdf INDIAN MASS MEDIA AND ITS ROLE IN INCREASING ENVIRONMENTAL AWARENESS LEADING TO FAVOURABLE CONSUMER ATTITUDES - A CONCEPTUAL STUDY by Jubilee Goyal in Indian Streams Research Journal ISSN 2230-7850 Volume-4 | Issue-2 | March-2014
Posted on: Sat, 22 Mar 2014 07:33:02 +0000
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