INSTRUCTION: After reading this chapterPreview the documentView in a new window, please answer the following questions in detail. 1. Three types of marketing research design Describe the main research methods for each of the three research designs For each of these three research designs, what are its advantages and limitations? 2. Qualitative research What are the main objectives of depth interview? What are the main objectives of focus group study? What are the advantages of projective techniques?
Posted on: Mon, 23 Sep 2013 17:24:30 +0000
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