ISRD CONFIDENTIAL Internship Programme About ISRD Board: ISRD is one of the premium Research Organizations in the world with the reputed quality and Integrity. Having cases studies from over 26 countries it was established in the year 2009 in India. ISRD evolved as a leader in the research Industry pioneering and shaping leaders for next generation. It is the first research organization to introduce cloud computing and in bringing the Global Education and standardized procedures in the Education. ISRD Head Quarter: ISRD BOARD, #145-154, St. John Street. Central London - United Kingdom Duration of Internship: 20 Days off Campus. (Full time / Part time) Project Details: International Awards and World Conference 2013 Start Date: 10th July 2013 End Date: 31st July 2013 Work Timings: 8:30 am to 1: 30 PM No of Nominees: 100 Designation of Internship: Sr.Brand Managers / Event Managers Basic Requirement: Excellent Communication Skills Cut off Percentage: 65 % (Aggregate 10 to 5th SEM) Project Location: Bangalore – Karnataka - India Project Director: Dr.Zacharias Board Contact: 0- 888 000 5544 Internship Stipend: A cash reward ranging up to one Lakh + Global Certifications worth 1000 USD + Project Completion Certificate. ISRD CONFIDENTIAL Job Description for BM and EM • To take responsibility for developing plans and executing projects and initiatives that supports the short term marketing strategy. • The Manager collaborates with Consumer Insights to ensure the brand remains relevant to consumers and that all initiatives support the brand promise • Brand Managers take a lead in managing partners and communication agencies, and all aspects of their projects • Engages, inspires and galvanizes the organization around the brand vision, position and strategies so they are clear in bringing them to life in their areas of functional expertise. • Participates in brand strategy discussions and in setting a bulls-eye consumer target. • Works collaboratively with other teams to execute designs consistent with a determined communications hierarchy and a global style guide. • Drives consumer understanding and insights that defines our prime prospects’ needs, attitudes and values in order for consumers to have stronger and more impactful brand experiences. • Leads consumer and brand learning plan development and oversees execution and findings of research studies • Analyzes market, consumer, and competitive information to support brand manager in setting new product pricing and managing price on existing items. • Conducts analysis and prepare the performance reports. • Reviews channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan • Leads and collaborates with research & engineering to develop and execute innovation platform pathways, product innovation and renovation • Provides direction for key customer innovation summit presentations. • Works collaboratively with operations/sourcing to identify and develop productivity initiatives. • Leads global brand planning process by developing and executing annual brand target setting & innovation review and brand strategy review. Also participates in and contributes to annual brand operating plan reviews.
Posted on: Thu, 04 Jul 2013 04:10:52 +0000
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